LEVANTINE MUSIC
OVERVIEW
is an independent music publisher and label promoting unique Arab talent and music. With label services across distribution, artist development, sync & licensing, publishing, and more, Levantine began in 2018 to promote Arab talent worldwide.
Levantine Music
SERVICES
Brand Strategy
Campaign Management
Social Media Marketing​​
Content Calendar Management
Content Strategy
Copywriting
Influencer Marketing
Content Briefs
Project Management
THE GOAL
Curate a cohesive brand voice and social media strategy that enhances audience engagement, elevates the label's recognition, and provides a strong platform for Levantine Music artists to be effectively marketed and discovered.
PROJECT OVERVIEW
MARKETING STRATEGY
SOCIAL MEDIA MANAGEMENT
I collaboratively developed an Instagram content calendar alongside the label owner, ensuring a structured and strategic approach to social media. I maintained and updated a content template with assets, suggested captions, cover photos, and other key elements, streamlining the approval process. By coordinating content and copy approvals, I ensured all posts aligned with the label’s vision before scheduling them for publication. To maintain a balanced and engaging presence, I devised content buckets that guided our strategy—spanning artist promotion, playlist highlights, and label achievements—allowing for a dynamic and cohesive storytelling approach that strengthened Levantine Music’s brand identity.
COPYWRITING
I crafted compelling and brand-aligned copy for Levantine Music’s social media, ensuring each post resonated with the label’s audience while maintaining a consistent voice. From artist spotlights to playlist promotions and milestone announcements, I tailored messaging to enhance engagement and reinforce the label’s identity. My approach balanced storytelling with strategic marketing, creating captions and copy that not only informed but also inspired interaction. Through clear and engaging language, I helped shape Levantine Music’s online presence, making its content more impactful and memorable.
ADMINSTRATIVE ASSISTANCE
I provided essential administrative support for Levantine Music, handling tasks that streamlined operations and enhanced the label’s efficiency. This included researching vinyl manufacturers to explore physical distribution options, ensuring quality and cost-effectiveness. Additionally, I managed digital uploads, including artist tracks on Bandcamp, maintaining accuracy and consistency across platforms. My role also involved organizing and tracking key label assets, assisting with day-to-day operations to support Levantine Music’s growth and visibility in the industry.
MEDITATION CAMPAIGN
BACKGROUND
I crafted compelling and brand-aligned copy for Levantine Music’s social media, ensuring each post resonated with the label’s audience while maintaining a consistent voice. From artist spotlights to playlist promotions and milestone announcements, I tailored messaging to enhance engagement and reinforce the label’s identity. My approach balanced storytelling with strategic marketing, creating captions and copy that not only informed but also inspired interaction. Through clear and engaging language, I helped shape Levantine Music’s online presence, making its content more impactful and memorable.
CREATOR PARTNERSHIPS
I crafted compelling and brand-aligned copy for Levantine Music’s social media, ensuring each post resonated with the label’s audience while maintaining a consistent voice. From artist spotlights to playlist promotions and milestone announcements, I tailored messaging to enhance engagement and reinforce the label’s identity. My approach balanced storytelling with strategic marketing, creating captions and copy that not only informed but also inspired interaction. Through clear and engaging language, I helped shape Levantine Music’s online presence, making its content more impactful and memorable.
CONTENT CREATION
I crafted compelling and brand-aligned copy for Levantine Music’s social media, ensuring each post resonated with the label’s audience while maintaining a consistent voice. From artist spotlights to playlist promotions and milestone announcements, I tailored messaging to enhance engagement and reinforce the label’s identity. My approach balanced storytelling with strategic marketing, creating captions and copy that not only informed but also inspired interaction. Through clear and engaging language, I helped shape Levantine Music’s online presence, making its content more impactful and memorable.